We are a technology company based in New York with an exclusive focus on creating products that combine elements of art, design, and technology. Since our establishment in 2013, MADICE has developed, designed, and produced various products, including the MADICE Smart Pair, and the ELEMOON Smart Bracelet. Currently, we are working on bringing our art and design philosophy to the fashion market with a group of also New York based artists and designers.

Our Team

Chun Shi (Founder, Creative Director, Artist)

Stone is the only designer chosen by PDC (Global Alliance For Designers) in 2015 to represent New York designers for his innovative smart wearable technology design and development of the MADICE Smart Pair and Elemoon Bracelet; both were successfully crowdfunded respectively on Indiegogo and Kickstarter.

Tyron Shi (Co-Founder, Designer, Photographer, Artist)

Tyron brings in fresh new ideas and approaches on design and fashion tailored for a new generation. He was involved in the design of MADICE Smart Pair, and responsible for a lot of the company's product design and image.

Sonia Hu (Managing Director)

Sonia has developed and managed projects and campaigns for promotion and online marketing.  Prior to MADICE, she co-founded Eyecandy Multimedia Inc. to develop, produce, and market TV programs tailored for the China market. From CUNNY with a Master Degree in TV production, she has worked for CBS, MTV Networks and MTV Asia as writer, translator, programing salesperson, and producer.

Sean Xu (Managing Partner)

Sean has been working in the investment sector since 1996 as an Investment Consultant for companies including Goldman Sachs, Credit Suisse, and Corsair Partners. He was the Co-Founder of Haitou.com, a cross boarder investment platform with a mission to help Chinese enterprises to find global investment opportunity. Sean graduated from Tsinghua University with a BS and New York University with an MBA.

Peiqi Su (Cheif Technology Officer)

Peiqi graduated from NYU Tisch with an MD in ITP. Peiqi also teaches at NYU. As an interaction and user experience designer, her work has been featured on The Huffington Post, Newsweek, VICE, ArtNet and New York Magazine. She’ll be in charge of the development and production of MADICE wearable technology products.

Jonathan Oe (Consulting Partner)

As the Consulting Partner of MADICE on apparel design and production, Jonathan is the CEO and Lead Designer of The Gluv Athletique that makes custom uniforms for sports teams such as the Lakers. He has a proven track record in the apparel business as a lead designer for sportswear.

Art + Fashion




Art + Fashion

Artist Series




Smart Pair



Who We Are